--- title: How do I claim my business in ChatGPT with Business Hub? canonical_url: https://tkmstudio.com/library/claim-your-business-in-chatgpt language: en last_updated: 2026-11-11 organization: TKM Studio, AI Visibility & Adoption Studio, Madrid, working worldwide --- # How do I claim my business in ChatGPT with Business Hub? By TKM Studio · Reviewed by [Tarik Kaan Muslu](https://tkmstudio.com/about) · Published 10 November 2026 Since 10 November 2026 eligible businesses can claim a profile inside ChatGPT through OpenAI's Business Hub, update the details OpenAI holds about them, get a blue check and see how often ChatGPT mentions them. OpenAI calls it Businesses in ChatGPT, and it is in beta. Outside the United States most business types cannot claim yet. We opened Business Hub from Madrid on launch day. Here is how claiming works, what is open in Europe and elsewhere, and what it does not do. Short answer: open chatgpt.com/business-hub, search for your business, prove it is yours and pass an identity check with Persona. In the United States you can claim an existing listing, and eligible online businesses can add a new one. Outside it, on launch day, only the online store route opened for us. Shops, restaurants and service businesses have to wait. ## What is ChatGPT Business Hub? Business Hub is where a business manages its profile in ChatGPT. OpenAI opened it on 10 November 2026, in beta, as part of Businesses in ChatGPT. It has three parts: - Business Hub: claim your business, update its details and, if you sell products, upload a product feed with prices and availability. ChatGPT may use this information when people ask about you. Outside the United States, OpenAI says a product feed targets other markets only after it confirms the integration. - Insights: how often ChatGPT mentioned your business, how many people clicked through to your website, and the topics of the conversations where you appeared, over the last 28 days. For an online business, a mention counts only when ChatGPT cites your website. Your brand name alone does not count. A blank figure does not mean zero. - Business Agents: a chat, labelled as your business's AI, where customers ask about your products and policies. For now only eligible ecommerce and online service businesses in the United States can create one. OpenAI says 1.2 billion people use ChatGPT every week. ## How do I add my business to ChatGPT, step by step? You need a website. OpenAI says claiming is initially for eligible businesses with a website, and that you must own the business or be authorised to represent it. 1. Sign in to ChatGPT and open Business Hub, at chatgpt.com/business-hub. 2. Search for your business by name. If it is listed, select it. If not, you may see an option to create it. 3. Prove you are connected to the business. OpenAI offers a code by phone or business email, a DNS record on your website's domain, or your Shopify store. 4. Wait for OpenAI's review. The decision comes by email. 5. Complete identity verification with Persona, the identity verification service OpenAI uses. You may need a government ID, your business registration and proof that you can represent the business. Only after this can you publish changes, see Insights and, where eligible, create an agent. You do not need an Ads account or a ChatGPT Enterprise contract to claim a business. ## Can I claim my business from Europe or my country? OpenAI says any eligible business located where ChatGPT is available can claim its business, and that availability depends on the business's location and type. Two rules in OpenAI's own pages decide most cases today: Its help page says that, for now, local stores and restaurants can only claim an existing U.S. listing. Business Agents are only for eligible ecommerce and online service businesses in the United States. So outside the United States, whether you are in Spain, Germany, France, Italy, the Netherlands, the United Kingdom, Turkey or elsewhere, a local shop or restaurant cannot add a new profile yet, and nobody can create a Business Agent yet. In our test from Spain, offices went to the same waitlist. OpenAI says it plans to expand to more markets and business categories, and has given no dates. ## What did we see when we tried it from Spain? We opened Business Hub from Madrid on 10 November 2026 with one ChatGPT account and searched for TKM Studio. It was not listed, and Business Hub offered to create it. We did not submit a claim or join any waitlist. It asked how customers usually deal with the business and offered three answers: - At a physical location (a store, restaurant or office): it led to a waitlist. The screen said OpenAI is gradually opening access to more businesses. - Through an online store (customers buy from your website or marketplace): a form asked for the business website, and the preview card showed category, delivery policy and return policy. - Through a service (you visit customers or provide services remotely): marked "Coming soon". This is where TKM Studio belongs, so we stopped there. We did not submit the online store form, so we cannot confirm that a European online store passes OpenAI's review. We have only tested from Spain. Pick the answer that describes how your customers actually deal with you: OpenAI's policy asks for the category to be accurate, and it can reject or remove a profile that is not. ## How do I get the blue check (verified badge) on ChatGPT? The blue check appears on your profile when your Persona identity verification is approved. Claiming alone does not give it. It shows that the profile has been claimed. It does not mean OpenAI has checked every detail on it. ## What does claiming not do? - It does not move you up. OpenAI says claiming does not guarantee higher placement or sales, and ChatGPT keeps making its own recommendations. - Ads do not change answers. OpenAI says advertising does not influence ChatGPT's answers. - You do not see conversations. Insights are counts and themes, never individual questions or chats. - It does not overrule other sources. OpenAI reviews your changes before publishing them, and ChatGPT may still use other information about your business. - It cannot simply be undone. OpenAI Support cannot delete, unpublish or hide a published profile. Only unpublished drafts can be deleted. ## Where do ChatGPT Ads come in? ChatGPT Ads is a separate, paid product. Since 21 October 2026 it runs in 89 countries. OpenAI's Ads Manager list includes Spain, the United Kingdom, Turkey, Germany, France and Italy, among others, with self-service sign-up at ads.openai.com. Ads appear only to users on the Free and Go plans, are labelled, and sit apart from ChatGPT's answers. OpenAI is also testing ads that open a business's own agent, called Sponsored Agents, but only with selected advertisers in a limited alpha. ## What can I do this week? - Check how your business is described today: ask ChatGPT about it by name, and with the questions your customers ask. - Make sure your website, phone, email and opening hours are [the same everywhere you publish them](https://tkmstudio.com/services/ai-presence-setup). OpenAI says ChatGPT may also use sources other than your profile, so differences between them work against you. - Decide who in the company will own the profile. The person who claims it becomes its admin and can add colleagues or an agency with their own ChatGPT accounts. - Keep your business registration documents at hand for the Persona step. ## Want us to set it up with you? With [Business Profile Setup for ChatGPT](https://tkmstudio.com/services/business-profile-for-chatgpt) we check at no cost whether your business can claim today, prepare the profile, guide you through the claim in your own account, report the Insights every month and, if you want, run your ChatGPT Ads. Your type of business not open yet? We prepare now, and you pay nothing until the claim is submitted. ## Questions people ask ### Is Businesses in ChatGPT free? OpenAI's pages list no fee for claiming, and you do not need an Ads account or an Enterprise contract. Digiday reported on 10 November that Business Hub and Business Agents are free for now. ChatGPT Ads are paid. ### Can an agency manage my ChatGPT business profile? Yes. The admin who claimed the business can give an agency access to manage it or its agent from Business Hub. Each person uses their own ChatGPT account. Do not forward your personal claim invitation. This is how our [Business Profile Setup for ChatGPT](https://tkmstudio.com/services/business-profile-for-chatgpt) works. ### I have several brands or locations. Can I manage them together? Not yet. Each brand is managed separately, and claiming the main brand does not claim its locations. ### Can a Business Agent take orders or bookings? No. OpenAI says an agent cannot complete purchases or bookings or check orders. It links to your website. ### What if someone else already claimed my business? Open the profile, choose Dispute ownership from the menu and verify with Persona. OpenAI says claiming or disputing does not change how visible the business is. ## Sources - [OpenAI, Introducing Businesses in ChatGPT, 10 November 2026](https://openai.com/index/introducing-businesses-chatgpt/) - [OpenAI, Businesses in ChatGPT](https://openai.com/business/businesses-in-chatgpt/) - [OpenAI Help Center, Setting up your business on ChatGPT](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) - [OpenAI, Businesses in ChatGPT policy, updated 10 November 2026](https://openai.com/policies/businesses-in-chatgpt/) - [OpenAI, Business Agents Policy, updated 10 November 2026](https://openai.com/policies/business-agents-policy/) - [OpenAI, ChatGPT Ads expands across Europe, 18 August 2026, updated 31 August 2026](https://openai.com/index/chatgpt-ads-expands-across-europe/) - [Digiday, OpenAI's new business agents give brands a free way into the conversation it's also selling as an ad, 10 November 2026](https://digiday.com/marketing/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad/) - [OpenAI, ChatGPT Ads expands to 26 new countries, 21 October 2026](https://openai.com/index/chatgpt-ads-expands-26-new-countries/) - [OpenAI Help Center, Ads Manager Availability](https://help.openai.com/en/articles/20001245-ads-manager-availability) - [OpenAI Help Center, Sponsored Agents in ChatGPT Ads](https://help.openai.com/en/articles/20001524-sponsored-agents-in-chatgpt-ads) - [OpenAI for Developers, Products feed reference](https://developers.openai.com/commerce/specs/file-upload/products) ## Read next - [Why isn't my business showing up on ChatGPT?](https://tkmstudio.com/library/why-isnt-my-business-on-chatgpt) -> https://tkmstudio.com/md/en/why-isnt-my-business-on-chatgpt.md - [Your website is not the only thing AI reads about you](https://tkmstudio.com/library/ai-reads-more-than-your-website) -> https://tkmstudio.com/md/en/ai-reads-more-than-your-website.md Can your business claim today? We check at no cost https://tkmstudio.com/services/business-profile-for-chatgpt