How can I check my business's AI visibility?

Last week you asked ChatGPT for a hotel, a supplier, maybe a dentist. Someone looking for what you do can ask it the same way. When they do, does your name come up?

Start with these three checks. Each one tells you something different.

Before you start

Open a new chat for every check, so one test does not shape the next. In ChatGPT, choose Temporary and then Unpersonalized before the first message. Ask in the language your customers use, and name the area you serve, not only your street address. Repeat the checks in two or three tools: ChatGPT, Gemini, Copilot or Perplexity. Write down the date, the tool, your exact question and the answer, so you can compare later.

Check 1. Ask about your business: is it described correctly?

Type: What does [your business] in [your city] do? Read the answer as if you did not know your business. Is the description right? The service area? Is a service missing? You know your business, so you can judge this one yourself.

Check 2. Ask without naming your business: does it come up?

Ask the way a customer would: Which businesses offer [your service] in [your area]? Note who appears. If competitors appear and you do not, write that down for this answer, then ask again in a fresh chat before drawing conclusions.

Check 3. Share a page: can it explain what is on it?

Paste the link to your services page and ask: Open this page. Using only this page, tell me what the business offers and where it works. Quote a short passage for each answer. If you cannot open the page, say so.

Then open the page yourself and compare. If the answer and the quotes match your page, the tool explained it correctly this time. If they do not match, or it did not quote anything, treat the result as inconclusive. This check does not tell you why, and it does not show whether customers would find you without the link.

Reading the results

• ·Wrong details about you: look at where the answer took them from, and correct what you control.
• ·Missing from an answer: record it and repeat. One answer is not a diagnosis.
• ·Correct description: good for that answer, not proof of visibility everywhere.

If you use Search Console or Bing Webmaster Tools

Google Search Console has a report showing how often your pages appear in AI Overviews and AI Mode. If your site has very few impressions, the report may not appear at all, so a missing report says little. Bing Webmaster Tools has an AI Performance report showing citations in Copilot and Bing's AI answers. Both are free and use your own data. Neither gives a complete view of ChatGPT.

Can it find you? Can it read you? Can it trust what it reads? These checks are a first look at the first two. The third needs a wider look at what other sources say about you.

AI gives different answers to different people, at different times and to different wordings. Nobody can promise what it will say. We make the information about your business clear and track what AI actually says about you.

Sources

• ·Google, New controls and insights for website owners, 3 June 2026, updated 31 August 2026: https://blog.google/products-and-platforms/products/search/new-controls-website-owners/
• ·Search Console Help, Search generative AI report and control: https://support.google.com/webmasters/answer/16908024
• ·Bing Webmaster Blog, Introducing AI Performance in Bing Webmaster Tools, 10 February 2026: https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/
• ·OpenAI Help Center, Temporary Chat, checked 12 October 2026